Small Shifts Reveal the Deepest Insights
Small Shifts Reveal the Deepest Insights
Bad data cost US organizations $12.9M on average (Gartner) and the US economy $3.1 trillion annually (IBM, 2016). Many businesses cite "data quality" as their greatest concern.
Iota stresses data utility ahead of data quality. Data quality is a characteristic of a dataset, data utility is a decision we make based on our comfort with the data.
Iota considers the entire Insights System - data, users, applications, and decisions - as we identify areas of need and expand utility and strategies for alignment and growth.
Iota helps clients maximize data utility and chart a path to their next level of Insights.
Iota guides clients as they refresh, grow, and evolve their Insights Systems, providing support as they move to the next stage.
Our clients believe they should get more from their data; we leverage their current strengths in designing adaptable systems.
Iota employs a proprietary mix of methods to identify opportunities to align strategy, expand data utility, and evolve practices.
We provide design consultation, support, and tool development to elevate adaptability as an Insights System strength.
Iota will (gently) challenge assumptions, foster an exploratory mindset, and cultivate strategic perspectives at all levels.
We will evolve concepts of data utility, align strategy, and facilitate activation of an adaptable, strategic Insights System.
Storytellers create compelling narratives from data. When we use data to tell many stories, seemingly clear views can become cloudy.
Iota brings narrators with broad data expertise to tell the full story.
Iota identifies data gaps and dim spots, areas of expanded data utilization, and strategies to strengthen the overall Insights System.
Change happens because teams embrace and support it.
Iota brings multiple forms of support to facilitate the activation of changes and to align activities following implementation.
Process evolution involves people as well as methods.
Iota offers coaching for role adjustments and team dynamics.