Galileo Galilei
Our expertise in data theory and analytics translates into flexible strategic data usage.
Iota relies on statistical permissions and measurement theory to guide (and limit) expanded use of existing tools.
Our diagnostic approach reveals strengths, gaps, hidden value, and misalignments.
Iota employs qualitative methods, data theory, and psychological models to develop a complete picture and plan for evolution.
Our clients seek to maximize their existing system value and chart a path forward.
Iota assists clients in that gap between the last great thing and the next great thing in the tale of company growth and success.
The Iota 'Journey Model' is a diagnostic tool to assess data utility and visibility.
Iota aligns data sources with their utility and value, identifying "dim" data areas in the journey and strategies to address them.
Data are imperfect records of behavior that often have utility beyond the immediate use.
Iota considers data utility in the assessment of existing practices and recommendations for expansions in data utilization.
Progress isn't as much about what to add as it is about what to keep going forward.
Iota develops a model considering data sources, users, and applications, and a strategy to maximize future adaptability.