"Professor Scott & His Amazing Friends"
Our Team
Our Approach
Our Mission
Scott Hanson serves as the lead on all Iota activities and efforts.
He assembles a skilled team to deliver Iota's unique form of organizational consulting.
Our Mission
Our Approach
Our Mission
Iota begins with the idea that we take advantage of only a small portion of the value in our data.
We elevate data utility and evolve Insights Systems.
Our Approach
Our Approach
Our Approach
Design Consultation
Insights System Alignment
Support for Change Activation
Team Coaching / Training
Insights System Evolution
Scott Hanson - Principal
Principal - Scott Hanson
Dr. Hanson has studied behavioral modeling from about every psychological perspective imaginable, leading him to conclude that business is just psychology with dollars (and expectations) attached.
While serving as MSMR Program Director, "Professor Scott" developed concepts and methodologies instrumental in the training and development of some of the brightest minds in the Insights industry.
Iota is the realization of his philosophy that Insights Systems benefit when assumptions are challenged and hypotheses explored.
Iota Partners
Mireya Arteaga
Mireya is a research leader with expertise in consumer insights, advertising strategy, and mixed-method study design.
Mireya joins Iota when the Issue involves advertising strategy, digital media, and customer experience modeling.
April Bell
April leads an innovative change agency, guiding leaders and teams in the courageous creation of better strategies together with empathy.
April joins Iota when the Issue involves team dynamics, communication strategies, and design innovation.
Chris Hauck
Chris is a respected voice in the Insights industry, a champion of methodological rigor and efficient design over project expediency.
Chris joins Iota when the Issue involves the evolution of research design practices and selected analytical processes.
Gwen Ishmael
Gwen is an innovation expert, skilled in bringing the creative customer voice to life via traditional (and unconventional) methods.
Gwen joins Iota when the Issue involves product and process innovation and the evolution of strategic perspectives.
Jim King
Jim has decades of experience guiding real estate strategy for national brands with diverse business models and customer targets.
Jim joins Iota when the Issue involves utilizing geoanalytics data to enhance and expand Insights System utilities and Journey Models.
Dan Schapker
Dan has extensive experience using Insights and team-building skills to develop and grow Jack Daniel's and other iconic global brands.
Dan joins Iota when the Issue involves brand elements, including development, growth, evolution, and forecasting.
Lynly Schroeder
Lynly has a proven record of leveraging strategy, customer insights, and relationship-building to drive growth across various functions.
Lynly joins Iota when the Issue involves the use of psychometric tools to support alignment on marketing and sales strategies.
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